A trademark may be a name, phrase, symbol, sound, or color that functions to identify you as the source of goods and service and distinguishes your brand from those of other suppliers.
For example, you may trademark a logo, a product name, or a slogan to help develop your brand.
Owning a trademark gives you the right to use a mark exclusively for defined goods and services. It also allows you to prevent other people from using the same or similar marks in a way that may cause a likelihood of confusion in the marketplace.
Generally, there are four common types of trademarks:
include only standard characters without any accompanying style choices like color or font.
are comprised of stylized words, letters, numbers, and/or design elements. These are often referred to as a logo.
may consist of a word or words combined with design elements.
Trade Dress may protect the commercial look and feel of a product or service that identifies and distinguishes the source of those products or services. Some examples of trade dress are the packaging or labeling of goods, the design of a product, the flavor of the product, the color of a product, and the layout of a restaurant or store.