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Trademark Law

A trademark may be a name, phrase, symbol, sound, or color that functions to identify you as the source of goods and service and distinguishes your brand from those of other suppliers.

For example, you may trademark a logo, a product name, or a slogan to help develop your brand.

Owning a trademark gives you the right to use a mark exclusively for defined goods and services. It also allows you to prevent other people from using the same or similar marks in a way that may cause a likelihood of confusion in the marketplace.

Generally, there are four common types of trademarks:

Word Marks

include only standard characters without any accompanying style choices like color or font.

EXAMPLE:

Cloak Phone

Design Marks

are comprised of stylized words, letters, numbers, and/or design elements. These are often referred to as a logo.

EXAMPLES:

Apple logo
Nike logo

Composite

may consist of a word or words combined with design elements.

EXAMPLES:

Cloak Phone Logo
Starbucks Logo
Samsung Logo

Trade Dress

Trade Dress may protect the commercial look and feel of a product or service that identifies and distinguishes the source of those products or services. Some examples of trade dress are the packaging or labeling of goods, the design of a product, the flavor of the product, the color of a product, and the layout of a restaurant or store.

EXAMPLES:

Package of salted peanuts
Package of chocolate almonds

John Laurence provides expertise in all matters relating to developing, filing, and defending your trademarks. For more information, please contact us.